GRAND STAND 4 / DESIGN FOR TRADE FAIR STANDS
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9789077174722
- Şömizli Kalın Kapak
- 504 Sayfa
- 240 mm x 320 mm
- Grand Stand 4 is a visual feast of tempting temporary spaces, presenting the latest developments in the ever-changing world of stand design. Readers are invited to discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations. The creative process is outlined, including how to deal with challenges such as restrictions of space and limitations of lighting. The outcome is the realisation of transient yet thrilling settings that are as eye-catching and inspiring as they are surprising and alluring.
- The book delves into the design of 133 trade fair environments that have caught the attention of visitors at commercial events around the world within the last 3 years. All have captured the essence of a brand’s story, presented in a snapshot of time. Ranging from small booths occupying cosy corners to those spanning supersized spaces, the selected stands include those by Arting, D’art Design Studio, Doshi Levien, Liganova, Scholten & Baijings and Stefan Zwicky, with presented brands such as Audi, Ericsson, H&M, Gaggenau, Levi’s, Mercedes-Benz, Swatch, and many more.
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