NEW TRENDS IN VISUAL MERCHANDISING
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Stok Kodu
9780985467401
- Şömizli Kalın Kapak
- 223 Sayfa
- 220 mm x 285 mm
- Enticing shoppers into the store, and convincing to them to buy, is not easy in today’s marketplace. Faced with increasing competition for the consumer’s attention from an array of sources, the successful visual merchandiser or store designer must employ creativity and technology to turn their stores into must-see destinations. New Trends in Visual Merchandising: Retail Display Ideas that Encourage Buying shows how successful retailers do just that. You will find:
- ? More than 400 photos of merchandise displays — on the selling floor and in the store window — as well as communications, graphics and digital technology. Most of the examples can be easily adapted to make any store shine, regardless of budget.
- ? Retailers of every size and sector including fashion boutiques, department stores, fine jewelry, sporting goods, home furnishings and home electronics.
- ? Leading VM managers and store designers share their methods and philosophy through in-depth interviews. You’ll read what they do and why they do it.
- This book is a must read for Retail Professionals: Visual merchandising is an ongoing activity. Displays must be changed constantly to accommodate new merchandise and promotions. Store Designers: When designing or renovating a store, it’s essential to know how products will be displayed and what new technologies should be employed. Vendors, Suppliers: Anyone with an interest in retail interiors should own this book.
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