Current challenges in retail design, such as the increasing digiti- zation and the merging of online and offline platforms, have led to altogether new forms of retail and of their spatial expression. This is what this new yearbook takes a look at. t provides a current overview of innovations in multi-channel commerce, from pioneering in-store technology to new pro- ducts, materials and lighting solutions at the point of sale. More than 50 current examples of best practice, from temporary pop- up stores and avant-garde brand worlds to hybrid retail centers, present an inspiring international cross section.
Dr. Jons Messedat is an architect, designer and author. His expertise with regard to architectural corporate identity is in demand at companies, conferences and universities in Germany, Switzerland and the USA.
