Eylül 2010,
1. Baskı,
Ciltli kapak,
224 sayfa,
284 mm x 228 mm
With over 400 full-color photos, Store Presentation and Design No. 3 presents the finest examples of store design, merchandising presentation and displays and how every element of creative retail design-- the architectural, the store layout, the fixtures, lighting and the merchandise presentation all work together to turn a selling space into a profitable selling environment, that brings customers into the store to browse and buy. The third book in a successful series, this exciting new edition of Store Presentation and Design No.3 highlights the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. The stores in this book vary in merchandise sold, target customer, price point, type of space and location. Showcased are flagships, prototypes, free standing, vendor shops and more. But, as different as one store is from the next, you'll discover a central theme that makes this book invaluable, the designer's challenge and solutions are all based on creating a store look that enhance the store's image and the store as a brand. With beautiful photographs and insightful, in-depth editorial you'll visit more than 55 stores from around the world and learn how these leading retailers, store designers and visual directors have create a store atmosphere that increase sales and profit. Because the store itself is the seller's most effective sales tool, the right combination of materials, fixtures, lighting, color, windows, furniture, displays, and showcases project the store's image, entice customers to buy, and creates a lasting impression and customer loyalty.